MENÜ MENÜ
  • Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 / 30 99 99 (0,14 €/Min., Mobil max. 0,42 €/Min.)

Ethnographic Research with the Elderly to Identify Packaging Concerns

Wieland:Ethnographic Research with the
Autor: Aliena Wieland / Aruna Shekar
Verfügbarkeit: Auf Lager.
Artikelnummer: 1003007
ISBN / EAN: 9783843374064

Verfügbarkeit: sofort lieferbar

68,00
Inkl. MwSt. , zzgl. Versandkosten

Zusatzinformation

Produktbeschreibung

It is thought that one of the best ways to gain information for the development of new products, and potentially the adaptation of older ones, is through the use of ethnographic research during the development and research phase. The world s population is ageing and it has therefore become necessary to consider elderly people more in the development of new products, particularly where research suggests they are encountering difficulties with grocery packaging, for example. Product developers need to find solutions to these problems. The ethnographic research used in this study has been valuable in finding out what the problems are that elderly people are experiencing, how they are overcoming or getting around these problems, as well as what could potentially be done to develop appropriate solutions. It was found that elderly people are having difficulties with more traditional styles of packaging, such as glass bottles, jars and aluminium cans, as well as some newer packaging types including ring-pull tin cans and freshness seals on milk bottles.

0 Kundenmeinungen

Bitte schreiben Sie uns Ihre Meinung zu: Ethnographic Research with the Elderly to Identify Packaging Concerns

Sie könnten auch an folgenden Produkten interessiert sein